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How to Monetize Your Blog – Experts Opinion

Monetizing your blog is one of the hardest things you have to do when you are starting out so here are some experts tips that can really help you.

#1: Relationships matter more than anything! Relationships with your audience and having them understand you, to know you, like you and trust you needs to happen before any sort of transactions can happen.

#2: Start with the problem, not the solution. A lot of people try to say ‘oh I’m going to build an online course’ or ‘I’m going to create a software solution’ but without diving into the problems first… You need to understand what the problems are that you’re solving before you can build the right solution or put yourself on the right platform in order to understand how to actually deliver something that people will want to pay for.

#3: Build an audience.

#4: Ask them what they want.

#5: Give it to them (and let them pay you).

#6: Grow your email list. Your email list is where you’ll connect with potential clients and customers the most. Start growing your email list sooner than later. A great way to get more sign-ups is to offer something for free (i.e. a “lead magnet) to your subscribers. Make sure that whatever you’re offering is something you’re ideal customer would want.

#7: Create a service or product. I believe blogs are moving away from earning their main income from ads and affiliate sales. Now, bloggers earn their income from services and products. How can you combine your experience and passion to create something that people would want?

#8: Create highly niche/specific posts where you suggest a product (that you love) and add affiliate links. Creating highly specific posts will help you rank higher in search engines because you’ll be targeting people more efficiently. Once they visit your post and purchase the product you’re suggesting, you’ll make a commission. I have a post like this that earns me $1,500+ each month and I don’t have to do anything since the post is already written. It is truly passive income.

#9: Choose your programs wisely. Don’t sign up for every affiliate program you come across in hopes you will get to it someday or because you heard someone else makes a lot of money on it. Start with a few trusted merchants you love and can incorporatenaturally into your content.

#10: Don’t just focus on creating new content. Dig into your stats to find your most popular posts and start monetizing those with relevant affiliate links.

#11: Don’t bother signing up for programs you only plan to promote once. Instead, use a service like VigLink to affiliate those links. You will still make money on resulting sales. If you find it’s performing well, you can always sign up for the affiliate program directly later on. This is also a great way to monetize if you aren’t yet big enough to get accepted by premium partners you want to promote.

#12: Track success with Google’s Tag Manager and optimize continuously with Google Analytics. You need to establish and maintain trust, without it you won’t get anywhere. In addition you need to diversify your audience acquisition, the best channel by far is your own mailing list so make it high priority. Relying on a few key traffic channels is too risky. Use Google’s Tag Manager in conjunction with Google’s Universal Analytics to track every form of success you can and identify ways to continuously optimize your results. The more good data you have to act upon the better.

#13: Orient your blog around a central transformation – and that transformation is something your prospect wants to become or achieve. The beginning of the transformation is where they’re at right now – and on the other end is where (or who, or what) they want to be. All of your content – and your PRODUCTS – would be aligned with moving them along this transformation.

#14: When you have a few products that deliver this transformation, you set them up to sell in a sales funnel. Start off with a low-ticket offer in order to turn email subscribers into customers. $10 or less is best for most markets. Then, work on getting them to take a higher-ticket core offer (I prefer a membership site of some kind).

#15: Treat affiliate marketing as a way to maximize profit, but not the foundation of your monetization. The way to build your business and income is for YOU to get the customers. Banner ads and affiliate marketing send your visitors off to somebody else. For that reason, it isn’t the foundation of a good monetization strategy.

#16: Focus on quality of traffic, not quantity. You will make more by focusing your content on a narrow niche and going deep. This will attract a very specific audience which is much easier to monetize than a general audience. There is so much content online today that people are just not impressed by generalities, they are searching for real depth and quality. You won’t be able to differentiate your self with a wide range of general content…go deep on something specific and you will attract much more attention.

#17: Remarketing. Remarketing is a great way to make the most of all the traffic you get to your site. Set up remarketing tags for Facebook and Twitter and you will be able to market your latest content to recent visitors who are the most likely people to engage with. Remarketing can be done very cheaply and is also a great way to grow your social channels too (in addition to building an email list of course!).

#18: E-Mail Signups
The main goal of your blog should be to give amazing, quality information on a consistent basis. For that you will need to know your audience and what they are looking for. Obviously a business person looking for info on starting a business will prefer longer more detailed blog posts than someone who is looking for a quick read in the personal development niche. Once you have consistent, high quality articles, your readers will start to sign up for your newsletter, which should be a priority you. Whenever someone signs up for your newsletter you can then send them out information on your blog posts, your personal journey, and of course your new products.

#19: Google Adsense Ads
A lot of bloggers have been turned off from Google Adsense and I don’t understand why. I think it’s because they think readers will be turned off from the ads in the posts, however this is not the case as long term readers develop an ad blindness and just read your work, whereas ‘passers by’ are the ones more likely to click the ads. Having said that, with the proliferation of advertisers using ‘retargetting’ ads, you will find that even long term readers start to click the ads therefore giving you more adsense revenue. I don’t feel there’s anything wrong at all in putting ads on your site as you are spending a hell of a lot of time writing and developing your blog, so why not make it work for you at the same time.

#20: Advertising Your Own Products
This is a must if you have your own products out there. Putting simple ads in the sidebar and having a product page is a good way to bring in extra money.if you don’t have your own products you can advertise products you’ve personally used and you can sell them as an affiliate – depending on the amount of traffic you get you can make a lot of money from doing this.

#21: Utilize your blog to constantly get your message out. Getting your message out enables you to attract your ideal clients/customers. And a blog is a perfect platform that allows you to do just that quickly and easily.

#22: Make it easy for the readers to share your posts on social media. Blog posts can be easily shared on social media especially if you provide sharing tools/plugins for that, and that will allow you to get more exposure in other communities.

#23: Encourage people to opt in for your email list on your blog. You can use your email list to further build and nurture relationships with your readers. Then via emails, you can drive them back to your website to purchase your products and services.

#24: Sell a small, simple product of your own. If you make jewelry or crafts, you can offer your own products for sale right away. Otherwise, you can look at develop a small information product that you can sell. This is a good strategy if you can easily create a product and can figure out the technical aspects of getting it online and for sale.

#25: Offer an introductory service. Is there something you could easily teach or show others how to do, or do for them? These would make excellent introductory services to sell from your blog.

#26: I start with the easiest strategy to implement: advertising platforms. The most popular choice is Adsense, but you may consider valid alternatives such as Infolinks or other CPM/CPC networks. You can earn by displaying on your blog relevant ads, making money from the clicks your readers generate or simply by impressions, depending on the program you select.

#27: The other resource I want to suggest is TrenDemon (link: ). It’s quite a new tool, which can help you generate more income and conversions from your website and traffic, by displaying personalized content and call to actions. Plus, it’s good for boosting social signals and engagement with your audience, through gamification principles.

#28: Build your email list since the first day of your blogging journey. I suggest GetResponse (link:, interesting prices and great tools included, like email design, landing page creator and of course an autoresponder, with 99% email deliverability. You want to consider your mailing list as an alternative source of traffic and your base of fans, to whom offer, from time to time, your products or services.

#29: The best way to make money blogging is…

To create and sell your own products or services based on your niche.

And don’t just create an offering. Create a brand.

I’ve seen bloggers with bucketloads of niche blogs, generating traffic from each one, but only making pittance from Adsense or affiliate marketing. Sure, you can probably make a decent bit of extra cash from them collectively. And some very determined people do make great money building niche blogs all over the shop.

But why scrape a few pennies out of affiliate marketing, when you can make serious profits out of selling your own products or services? Why have ten blogs which display ads for other people’s products, when you could have ten powerful brands selling your own shit-hot products?

That blog about ‘fishing in the Lake District’ – why not turn it into an awesome little boutique for bespoke fishing gear?

And that blog on English language tips – why not create and sell your own line of unique interactive language learning products? Or create a portal for English language tutors to conduct Skype lessons – with you taking a slice of the pie, of course.

Affiliate marketing can be a great way to discover what kind of products your readers will actually purchase. A brilliant way to test the waters before investing in any kind of long term commitment. So I definitely recommend you try it at the halfway stage. But once you’ve got good traffic and devoted readers, who you know will buy stuff, then it’s time to get creative.

Turn your blog into a brand. A slickly-designed website, with a sexy, unique line of products or services which you just can’t find anywhere else. And use your blog to reel those target customers in to that special, tailored offering you have waiting for them.Once you’ve got the inbound marketing funnel working like a dream; do some outbound marketing too. A multi-channel marketing approach works best.

#30: Your blog is the marketing, not the product. Don’t try to monetize your blog directly. Instead, think of it as your marketing channel for your real business. You could be offering consulting, looking for freelance clients, pushing a SaaS product, or offering ebooks. There’s lots of options to choose from.

#31: Most blog visitors won’t purchase, get them to sign up for your email list instead. Most people will never buy after visiting a blog for the first visit. You’ll need more time to build value and trust with your audience. So pushing blog visitors directly into a purchase rarely works. Instead, give them an incentive to sign up for your email list. Then you can contact them regularly, build trust, and push your product later on.

#32: Premium membership content
Offer premium content (videos, blog posts, design files) for a monthly charge by setting up a paywall on your site. Subscription-based income is recurring, which brings in more money over time and helps create a consistent income.

#33: Ebooks
Ebooks are a great way to create revenue through passive income; you create them once and you can sell them over and over at no extra cost. Ebooks also help establish your authority and expertise in your field. If you’ve been blogging for a while, consider making things easier on yourself by compiling some of your previous posts into an ebook.

#34: Online courses
Create an online course to give your audience a deeper understanding of the topics you cover on your blog. There is a higher perceived value with online courses which allows you to charge more, and there are minimal overhead costs.

#35: A good practice is to ask yourself very sincerely “If I stumbled upon this article, would I skip it or be ready to pay for it?” Avoid mediocrity, dare to be different, take a helicopter view of what you have written and make the necessary changes. The more your community is impressed with your writing, the higher your profits will be.

#36: When starting to write content, determine the type of content you would like to use: free or paid. In the free articles, you can include multiple hooks to stimulate your reader to visit the paid content.

#37: Launch a paid access feature on your blog and monetize your posts and articles. Ning could be a great fit for this model. If your core is non-profit then including donate button is a must. This button can be useful in different circumstances, there always will be visitors and readers who will be more than happy to express their appreciation.

#38: Start without selling. When you are creating a blog for the first time you don’t have to focus on monetization, otherwise, you will won’t reach your goals. The first steps are to curate content and create a unique audience ready to listen and interact with you. Once you engage with them, you can start thinking about ways of monetization. Your audience will understand that you need to promote products or services to make a living.

#39: Offer value, not offers. People engage with a blog by its value or worth information it gives. If you create this value to your audience, they won’t care about offers and promotions, they will purchase what you recommend them as they are 100% engaged, no matter the price or offers. At the opposite way, if you don’t create value for them and try to offer a promotion, nobody will care about it and so no income for you.

#40: Take care of your audience. Treat your readers as unique as they are not by how much they spend on your products. If you can achieve this, you sales will grow quickly and you won’t have to be worried about monetization. I have seen several times, people forgot users because they don’t purchase anything. Probably those users are engaged and will purchase in the future but they are not prepared yet. Think about they belong to the % of users you need to convert, without them, you won’t get customers.If you think it that way you will see your users (no customers) as allies to achieve your income goals.

#41: Blog a Book: Every blogger should write and publish a book to increase authority or expert status. You may also want a book to use as a free item to use for your call to action to build your mailing list. You can easily blog a book–or more than one book–in a year or less.

#42: Create a Course: Develop an email course or an audio or video course to sell from your site. This can be three to five modules or more. It can be written and delivered through your email marketing system or multi-media and delivered via your blog or a membership site plugin.

#43: Publish Posts Often, Consistently and in a focused manner: Your site and the posts you write will make it to the first Google search engine results page if you pick a posting schedule and stick to it. But you need to publish a minimum of twice per week for the first year; it’s better if you publish posts three to five times per week for at least six to twelve months–and always stick to your primary topic. This will make your site discoverable much faster. That means you can make money more quickly as well.

#44: Sponsored Review/Posts: No matter which niche you write on, there will always be some product or service that you can review on your blog. So, reach out to the relevant brands and post sponsored reviews for them. But to be able to do that you’ll need good branding and traffic to start with.

#45: Build a Community: Yes, do this first before planning to monetise your blog. I’m running a hub for Food Lovers called FoodGravy, so I formed a Facebook group for that and started a community. The more you connect with people personally, the more you can define your brand. Your personal branding increases, your authority increases, and that’s a good start for “Affiliate Marketing”.

#46: Review for Money: Okay, first, there is nothing wrong in reviewing for money, but before that, make sure you are writing a review completely out of your personal experience and you are true with your words. If you are a Movie Blogger, it is okay to get paid by the movie’s PR for the review, but it doesn’t mean you should rate it 4/5 just because you were sponsored, be true to your heart and share your views.

#47: Don’t rely on a Single Income Source: If you are a Professional Blogger (ProBlogger) then you should definitely focus on 2-3 additional income sources for your blog. Don’t ever rely on Google AdSense alone. Try to experiment with Affiliate Marketing, Sponsored Reviews and other monetization methods to become standard.

#48: Sell your network marketing opportunity within your posts. The Network marketing opportunity I am involved with has a residual component. By talking about related subjects, this gave me an opportunity to have calls to action at the bottom of each post to get people interested.

#49: Learn to do stuff, like create headers, graphics, logos etc and sell your service from the blog. I know people who write articles and at the same time sell an article writing service. Just use your imagination, people are always looking for something. Find out what it is your niche has a problem with, and sell them the solution.

#50: Content selling by creating highly valuable contents and putting a “buy now” button within the contents after its introductory part to sell the most valuable part as premium post on nominal price ranging from $3 to $6.

#51: Selling advance solutions of the most common problems by first offering several free solutions with shorter life and then offering the permanent solution on price.

Once a beginner blogger manages to get higher traffic then he can go for most common monetizing methods like affiliate marketing, own product selling and pay per click & pay per action advertising.

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